Oct 21, 2024

Are Roll-Ups the New Startups? The Growth of Entrepreneurship Through Acquisition in the UK

In recent years, the mergers and acquisitions (M&A) landscape has experienced a notable shift, with 'roll-ups' emerging as a key trend - over traditional startups.

Roll-ups, which involve acquiring and consolidating smaller companies, have gained significant traction as a strategic approach for entrepreneurs and investors seeking scalable growth. Especially in the current landscape in which investment money is, more often than not, shifting towards profit-making ventures.

This trend has ushered in a new era of Entrepreneurship Through Acquisition (ETA), where acquiring existing businesses is seen as a more viable path to success than starting a new venture from scratch.

What are Roll-ups… and what is ETA?

A roll-up refers to the process of acquiring multiple smaller companies, either within the same industry or one within the supply chain, and merging them into a single, larger entity. This strategy allows entrepreneurs or investors to create economies of scale, gain operational efficiencies, and establish a more dominant market position.

Entrepreneurship Through Acquisition (ETA), on the other hand, is a broader concept that focuses on acquiring an existing business as an alternative to starting one from the ground up. Instead of navigating the challenges of launching a new venture, entrepreneurs acquire established companies with proven business models, existing customers, and revenue streams. ETA has been gaining popularity because it offers a more direct route to business ownership, particularly for those seeking stability and less uncertainty compared to startups.

Why Roll-ups and ETA are Gaining Momentum

Several factors have contributed to the increasing popularity of roll-ups and ETA, particularly in the UK. One of the key reasons is the appeal of lower risk. Traditional startups face high failure rates—studies show that around 60% of new businesses in the UK don’t survive past the third year. In contrast, acquiring a profitable business or rolling up several smaller, established companies provides immediate cash flow, an existing customer base, and a known brand reputation.

Another advantage is the scalability that roll-ups offer. By consolidating smaller companies, entrepreneurs can expand their reach, increase operational efficiency, and leverage economies of scale. This makes it easier to compete in a larger market and boost profitability. Additionally, roll-ups provide diversification in terms of customers, suppliers, and geographies, which can cushion the impact of market volatility.

For many, the benefits of ETA and roll-ups include:

  • Immediate cash flow from an established business.

  • Reduced risk, as compared to starting from scratch.

  • Access to existing resources, including employees, technology, and processes.

  • Operational efficiencies through economies of scale and centralised management.

  • Established market presence, including brand recognition and a loyal customer base.

Current Market Trends in the UK

The UK M&A market is particularly ripe for roll-ups and ETA, driven by several trends. One major factor is the wave of baby boomer retirements. Many small to medium-sized enterprise (SME) owners are reaching retirement age and looking to exit their businesses. This has created a wealth of acquisition opportunities for entrepreneurs and investors seeking to grow through ETA.

The UK has also seen strong investor interest in consolidating industries where fragmentation creates inefficiencies. Sectors such as technology, healthcare, and professional services have been prime targets for roll-ups. For example, the healthcare sector has seen successful roll-ups of dental practices and care homes, where independent operations can benefit from consolidated administrative functions and improved purchasing power.

As the UK economy recovers from recent downturns, roll-ups are being recognised as a strategic tool to accelerate growth and build market share.

Challenges and Considerations

While roll-ups and ETA offer attractive benefits, they are not without challenges. One of the primary concerns is integration. Acquiring multiple companies often involves merging different operational systems, management styles, and company cultures. If not handled carefully, these integration issues can lead to inefficiencies and employee dissatisfaction.

To mitigate these risks, it's essential to focus on:

  • Cultural alignment: Ensuring the acquired companies share similar values and operational philosophies can smooth the integration process.

  • Effective communication: Transparency during the merger process helps maintain employee morale and reduce uncertainty.

  • Skilled leadership: Having experienced management to oversee the transition is key to ensuring that the roll-up achieves its strategic goals.

For entrepreneurs pursuing ETA, access to capital can also be a challenge. While acquiring a business might require less time than starting one, it often demands significant upfront investment. Business buyers need to secure financing, which may come in the form of bank loans, private equity, or even seller financing.

How BizCrunch Can Help

At BizCrunch, we specialise in supporting entrepreneurs and investors looking to buy and sell SMEs. We provide a platform for connecting buyers with motivated sellers, ensuring that entrepreneurs have access to the best acquisition opportunities in the UK market. Whether you’re considering your first acquisition or looking to expand your business through a roll-up strategy, BizCrunch offers the tools and expertise needed to succeed.


As the UK M&A landscape continues to evolve, roll-ups and ETA are becoming increasingly popular strategies for entrepreneurs and investors seeking to scale their operations and achieve sustainable growth. With benefits such as reduced risk, immediate cash flow, and the ability to leverage established resources, these approaches offer a compelling alternative to the traditional startup model.

For those ready to explore the possibilities of business acquisition, BizCrunch is here to help. With our industry expertise, we can assist you in navigating the complexities of buying and selling SMEs. Contact us today to learn more about how we can support your roll-up and ETA journey.

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